AYIMA

Art Direction Identity Comms Corporate

While working as Digital Designer at Ayima, I led the creative direction and production of animated digital campaigns across formats including HTML5, GIF, and video. My role combined hands-on design with strategic art direction—shaping the visual language, copy, and overall aesthetic of each project. I also developed infographic systems, visual identities, and data-driven reports that reinforced both Ayima’s internal brand and client communications. Beyond production, I delivered creative workshops, pitch decks, and research initiatives focused on evolving the company’s approach to campaign art direction and visual storytelling.

︎︎︎︎︎ Route A: Abstract Cores