Liveguru

In this project, a white label B2B tech platform that gives the ability for clients to connect real human experts to end users, I undertook a comprehensive role encompassing brand creation, visual identity, user experience design, information architecture, photography, and full front-end development. The objective was to craft a cohesive and engaging digital platform that effectively showcases the expertise of professionals featured on the site.

Research + Discovery

The project commenced with an in-depth research phase to understand the target audience and market landscape. Through stakeholder interviews and analysis of user needs, I developed detailed personas and user journeys. This groundwork informed the site’s structure and functionality, ensuring alignment with both user expectations and business goals.

Brand Identity + Visual Design

Building a strong brand identity was paramount. I designed a versatile logo and established a consistent visual language, including color schemes and typography, that reflects the brand’s ethos. Additionally, I created print collateral such as business cards and brochures to maintain brand consistency across various mediums.

User Experience + Information Architecture

A user-centric approach guided the development of the site’s information architecture. I organized content into a logical hierarchy, facilitating intuitive navigation. Wireframes and prototypes were created to map out key user interactions, which were then tested and refined to enhance usability and engagement.

Final Design + Front-End Development

The final phase involved translating the design into a functional website. I developed high-fidelity mockups and implemented them using clean, semantic HTML and CSS, ensuring responsiveness and cross-browser compatibility. Custom iconography and interactive elements were integrated to enrich the user experience. Performance optimization techniques were applied to ensure swift load times and smooth interactions.