VVVINTAGE

︎ARTDIRECTION ︎PHOTOGRAPHY ︎IDENTITY ︎DESIGN ︎ECOMMERCE ︎CODE ︎SOCIAL

Not just a pop-up, but a one-of-a-kind, purpose-led vintage boutique.

VV Vintage was founded by musician and entrepreneur Vanessa ‘VV’ Brown in collaboration with Oxfam — a digital boutique and physical pop-up spotlighting ethical fashion designers, upcycle artists, and curated vintage with a raw edge.

Brought on at concept stage, I worked closely with Vanessa to help shape her vision — combining creative direction with business mentorship to build the brand from ethos to execution.

Responsible for the full brand identity, I also produced all visual content: from art direction, photography, and post-production of 2,000+ product images to campaign and promotional assets. The bespoke hybrid website (WordPress + Shopify) was custom-designed and built to reflect the brand’s aesthetic. Supporting materials included newsletters, packaging, and social content — all unified under a cohesive visual language across digital platforms.

#VINTAGEISNOTDEAD