VIRGIN
Disruptors

︎CORPORATE ︎WEB ︎DESIGN ︎CODE ︎UI+UX

While working in house at Virgin HQ (The Battleship Building), I led the streamlining of the digital design process for Virgins Disrupters promotional website apart of Virgin.com. This involved developing a comprehensive suite of high-fidelity templates, scalable design styles, and a flexible system of Sketch-based modules. By transitioning the team to a Sketch-first workflow, we established a consistent, on-brand visual language that still encouraged creative exploration and rapid ideation.

This strategic shift significantly improved cross-functional collaboration and efficiency. As a result, we reduced the design-to-development pipeline time by 50% and lowered overall project costs by streamlining production and minimizing redundant design efforts. The new system empowered the team to deliver high-quality digital experiences faster and with greater consistency, all while optimizing the use of resources.