VIRGIN Disruptors

While working in house at Virgin HQ (The Battleship Building), I led the streamlining of the digital design process for Virgins Disrupters promotional website apart of Virgin.com. This involved developing a comprehensive suite of high-fidelity templates, scalable design styles, and a flexible system of Sketch based modules. By transitioning the team to a Sketch first workflow, we established a consistent, on brand visual language that still encouraged creative exploration and rapid ideation.

This strategic shift significantly improved cross-functional collaboration and efficiency. As a result, we reduced the design to development pipeline time by 50% and lowered overall project costs by streamlining production and removing all external agency use. The new system empowered the team to deliver high quality digital experiences faster and with greater consistency, all while optimizing the use of resources.